| Plot: | A comedy about a video store clerk Ed whose life is thrown into chaos when he agrees to let an executive of a television studio film him for 24 hours.
A television network that specializes in Reality format decides to have a program where in they show the life of an ordinary guy. And the guy they choose is Ed, an ordinary guy. At first, things seem ok but when he reveals that his brother, Ray is cheating on his girlfriend, Shari and when he goes to see her, he reveals that he has been harboring feelings for her. While they try to see if they can have a relationship, the presence of the cameras make it difficult. When his contract is extended, Ed is not sure if he wants to keep on doing it but the network president, is holding him to his contract. And what happens is that Shari doesn't want to stay in town and all sorts of family secrets are revealed.
Cynthia, TV producer, has an idea about how to save the station: A normal person's life should be broadcasted 24 hours a day. "Ed TV" is born the second her eye falls on Ed Pekurny, a sympathetic Joe Sixpack. After the first week on air Eds fame grows and grows, but conflicts break open: His brother Ray publishes a very negative book about Ed, who now dates Ray's ex; Ed's parent's partnership problematics are broadcasted nationwide and a very attractive and seducing model uses innocent Ed to raise her own fame. Also, Ed's contract proves to be unquittable, so that Ed Pekurny suddenly can see the golden bars around his cage. But in a country that switches the TV set on for breakfast and off for bedtime, nearly everything can happen - and people can be counted on.
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