The Associate | 
| Director: Donald Petrie
Actors: Whoopi Goldberg, Dianne Wiest, Eli Wallach, Tim Daly, Bebe Neuwirth
Studio: Walt Disney Video
Category: DVD
List Price: $9.99
Buy New: $4.50
You Save: $5.49 (55%)
New (40) Used (18) Collectible (2) from $3.61
Rating:  26 reviews
Sales Rank: 10998
Format: Closed-captioned, Color, Dvd, Letterboxed, Widescreen, Ntsc
Languages: English (Original Language), French (Original Language)
Rating: PG-13 (Parental Guidance Suggested)
Region: 1
Aspect Ratio: 1.85:1
DVD Layers: 1
DVD Sides: 1
Picture Format: Letterbox
Number Of Discs: 1
Running Time: 114 Minutes
Shipping Weight (lbs): 0.3
Dimensions (in): 7.4 x 5 x 0.6
MPN: DISD17372D
ISBN: 6305428344
UPC: 717951002761
EAN: 9780788816086
ASIN: 6305428344
Theatrical Release Date: October 25, 1996
Release Date: July 20, 1999
Availability: Usually ships in 1-2 business days
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Product Description
GOLDBERG PLAYS A SAVVY BUSINESSWOMAN ON THE FAST TRACK UNTIL A CONNIVING MALE CO-WORKER STEALS HER PROMOTION. THE LAUGHS START WHEN GOLDBERG OPENS HER OWN FIRM AND INVENTS A MALE PARTNER SO SHE CAN BE TAKEN SERIOUSLY IN THE MALE-DOMINATED CORPORATE WORLD.
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| Customer Reviews: Read 21 more reviews...
 One of Whoopi's best! June 1, 2009
E. Salazar (Del Rio, TX)
I think is one of the funniest movies by Whoopi! She has to go through some great lengths and a hilarious transformation just to have Wall Street, a man's world, realize woman should not be underestimated! Brought together by a great supporting cast and great story... this movie is 5 stars! YOU GO WHOOPI!!!!
 Ray's review May 18, 2009
Ace Customer
This movie is ok, its very amature for whoopi but its ok nothing more nothing less
 I'd rather not associate with movies like this, thank you... February 16, 2009
Craig Edwards (By the sea in NC)
The Associate (1996) Whoopi Goldberg, at the time the hardest working woman in show business, pops up in what must have been her 19th movie that year. Unfortunately, it is a criminally overlong comedy that beats its one joke to death early on and has nowhere else to go. Whoopi plays an up-and-coming business financier who keeps running into a brick wall because she is a woman. Undaunted, she sets up her own business, but finds the same trouble. So, in desperation, she invents a non-existent male partner, and soon business is booming. Eventually, Whoopi has to disguise herself as this guy, an old white man, in what was supposed to be the film's big conceit. But this sequence only lasts a few minutes, and that turns out to be good, because Whoopi looks like she's wearing a particularly cheap Halloween mask for a disguise. After the rather convincing getup Robin Williams wore in Mrs. Doubtfire, this thing just looks silly. So, after the biggest set piece in the film fizzles, it somehow manages to drag out for another forty minutes (!), ending up with an astonishing two hour running time. Any goodwill I still had towards this film drained away long before the last credit rolled up the screen. Skip it. Also with Dianne Wiest (The Birdcage) and Eli Wallach (The Magnificent Seven).
Whoopi as she is! January 26, 2009
D. Repka (Greensburg, Pa.)
I like Whoopi, her sense of timing is just so good. This movie was entertaining in that as a woman who has worked in company administration I could relate to the frustration. In order to be given credit due, it is still necessary to do everything the men do a little better and in high heels! So creating a male colleague who ends up taking all the credit seemed like a perfectly normal thing. All the chain reactions were just added fun.
 Guilt by Association September 24, 2008
C. CRADDOCK (Bakersfield)
1 out of 1 found this review helpful
The Associates is a Whoopi Goldberg vehicle about a Black woman on Wall Street. Though she is smart and hard working, no one takes her seriously, so she invents a White male associate, Robert S. Cutty. Though no one ever sees him, he gets the reputation of being a financial genius. The more he hides, the more people want to see him, until finally, Whoopi, with the help of a drag queen, does reverse drag as a White male.
The Associates is mildly entertaining, though the rapid rise of Robert S. Cutty is not really plausible. He makes one deal and the next thing you know he is on the cover of Fortune. Still, it is just an excuse for Whoopi to turn the tables and make a statement about racial prejudice and sexism. Oh, yeah, it is a comedy, not a Wall Street Journal primer on finance. The financial stuff is not very realistic, and I guess it isn't trying to be Wall Street(the Oliver Stone film), but Trading Places with Eddie Murphy was a lot more successful in showing how the world of high finance operates, and also in exploring racial prejudice with comedy. The Associates doesn't really aspire to be realistic, as it is only a flimsy premise for the whacky antics of Goldberg & Co.
Bebe Neuwirth plays a smart broker who tries to use her gender to her advantage. There is a totally gratuitous scene with her modeling lingerie, which I enjoyed--but felt that it was not integral to the plot; in fact it was more like a non sequitar. Perhaps it was meant to set up a joke later on, and should be judged solely on whether or not you laughed. I did chuckle a bit here and there, and was amused.
One other quibble, the whole movie was building towards a climax where Whoopi impersonates Robert S. Cutty, her imaginary White male Associate, and I think they cheated. He is not credited, but I think they just used an actual White male with Whoopi's voice dubbed in. That was kind of a let down. I remember in Little Big Man Dustin Hoffman was made to look very old with make up. As the story begins, Jack Crabb, who is about 100 years old, tells his tale of being raised by Indians and fighting at Little Big Horn. Then the story flashes back and you see it is Jack Crabb, the same person, only much younger. It was a make up tour de force, and most impressive. They may have had something similar in mind with The Associate, but then reality and budget constraints set in. I am not 100% sure it wasn't her under that latex and make up, but I am highly dubious. If someone knows otherwise, please speak up, and leave a comment.
Whoopi Goldberg ... Laurel Ayres
Boys on the Side (1995) .... Jane Deluca
Ghost (1990) .... Oda Mae Brown
Dianne Wiest ... Sally Dugan
Edward Scissorhands (Widescreen Anniversary Edition) (1990) .... Peg
September (1987) .... Stephanie
Eli Wallach ... Donald Fallon
The Magnificent Seven (Special Edition) (1960) .... Calvera
Il Buono Il Brutto Il Cattivo (1966) .... Tuco
... aka The Good, the Bad and the Ugly (UK) (USA)
Tim Daly ... Frank Peterson
"Wings" .... Joe Montgomery Hackett (172 episodes, 1990-1997)
Dr. Jekyll and Ms. Hyde (1995) .... Dr. Richard Jacks (Sean Young plays Ms. Hyde)
Diner (1982) (as Timothy Daly) .... William 'Billy' Howard
Bebe Neuwirth ... Camille Scott
"Wings" .... Dr. Lilith Sternin-Crane (1 episode, 1992)
"Cheers" .... Dr. Lilith Sternin-Crane / ... (80 episodes, 1986-1993)
"Frasier" .... Dr. Lilith Sternin (11 episodes, 1994-2003)
Tadpole (2002) .... Diane Lodder
Celebrity (1998) .... Nina - the Hooker
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